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Digital Strategy

Make-or-Buy in the AI Era: When to Build, When to Buy, and When to Partner

Marcus Holm · 18 February 2025 · 6 min read

The rise of capable AI platforms has fundamentally changed the make-or-buy calculus for enterprise technology. The old framework — build for differentiation, buy for commodity — no longer maps cleanly onto the choices available.

Why the Old Framework No Longer Works

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What Has Changed with AI Platforms

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The Updated Decision Framework

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When to Build

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When to Buy

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When to Partner

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Applying the Framework to Your Next Initiative

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